Portfolio
Saïd Business School, University of Oxford
Retainer agency for Oxford Saïd since 2017
SOCIAL MEDIA MANAGEMENT
Managing all Chinese social media accounts for Saïd Business School, University of Oxford, while also supporting other activities, such as offline events, webinars, and adaptation of creative, marketing, and course materials
COURSE-SPECIFIC CAMPAIGNS
Working with recruitment teams to promote individual courses and programmes (ie. MBA, EMBA, online courses).
PAID PROMOTIONS
Generating leads through paid promotions and influencers campaigns, to effectively support the school’s core objectives.
KEY ACHIEVEMENTS
Grown the school’s social fanbase by 5 times since 2017
Successfully launched a new verified WeChat Service Account, among the first of its kind as a foreign entity
Exceeded promotional target and achieved over 1000% ROI in course-specific campaigns (esp. online programmes)
Generated multiple leads for the school’s anchor programmes and supported growth in terms of brand awareness, influence, and brand recognition in China