Portfolio
BBC Studios
Managing the comprehensive digital footprint of multiple brands for BBC Studios in China since 2019
BBC Earth
Grown the brand’s social presence from a single-platform operation to a multi-channel matrix in less than 3 years, covering WeChat, WeChat Video, Weibo, Oasis, and bilibili
More than tripled the brand’s Weibo fanbase and built a huge following on WeChat from scratch
Started a successful series of ground-breaking advertisements on OOH media to support growth in both B2B/B2C marketing
Launched its first O2O activation in China with Taikoo Li Sanlitun (one of China’s most popular shopping centres), effectively expanding the brand’s reach
BBC Kids
Established and curated its branded presence on WeChat
Sourced several new business leads with venue sponsors for commercialisation of brand and retail opportunities
Successfully rolled out global trial of rebranding (from CBeebies to BBC Kids) in the China market
BBC Drama
Launched the official account on Weibo
Promoted key series (Dracula, Inside No. 9) online and offline through omni-channel marketing activities