Hello, we are ShapeD
Shaping Digital Marketing for Global Brands
We provide a wide range of international marketing services for you to navigate the complex China market - from overall strategy to daily operations, from consulting to in-house team trainings, from partnership building to event management & PR - we can support you in ways that are tailored to your marketing needs & goals.
Portfolio
We work with the best players in their fields.
Our highly-experienced team has been providing services to world-leading brands in various sectors, including travel, education, retail & luxury, TV & film, real estate, exhibition, creative industry, and public services, among others.
Swire Properties
Harvey Nichols
China Duty Free
Guo Pei Paris
James Glancy Design
Warner Brothers
Team
ShapeD was founded in London in 2017 and later expanded to Beijing by two highly experienced marketing experts. Over 7 years, we have grown from an entrepreneur duo to an international team of passionate marketers, client service professionals, creative talents, and industry experts.
Meet our founders:
Sixuan REN Cmktr MCIM MBA
CO-FOUNDER & MANAGING DIRECTOR | UK
PROFESSIONAL EXPERTISE
Chartered Marketer (CMktr)
Member of Chartered Institute of Marketing (MCIM)
17 years' experience in international marketing, branding, strategy, events,
bi-lingual creative copywriting, and social media marketing
EDUCATION
MBA with Distinction | University of Oxford
MA in Film & Television Studies | Warwick University
BSSc in Journalism & Communication | The Chinese University of Hong Kong
Full scholarship for overseas studies | Peking University
QUALIFICATION
GIA AJP® (Applied Jewelry Professional™)
WSET Level 3 Award with Merit in Wines
Mindfulness in Business
Selina ZHANG
CO-FOUNDER & DEPUTY GENERAL MANAGER | CHINA
PROFESSIONAL EXPERTISE
15 years' experience in marketing, PR, and events
Expertise in Chinese social media management & promotions,
events & PR, client services, and project management
EDUCATION
MSc in Marketing with Merit | Brunel University London
BA in English | North China University of Technology
Testimonials
Our work covers both B2B and B2C marketing.
We help you reach your target audience in precise ways: we find and engage customers for brands, visitors for places, applicants for schools, projects for artists, and clients & partners for businesses.
Always a professional and collaborative working experience, ShapeD provide invaluable market knowledge and creativity which supports our student recruitment in China. Their efficiency and network ensure a streamlined and effective process, that our campaigns are reaching the right people and support our objectives in the region.
ShapeD has been JGD’s exclusive partner for all China projects since 2019. Over the years, we have worked on multiple large-scale projects in China - ShapeD has been responsible for sourcing new business leads, partnership development, stakeholders management (clients, government relations, vendors & suppliers, etc.), media & PR support, presentation, and arranging market research trips, site visits, and meetings with potential clients.